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CNBC is an American basic cable, internet and satellite business news television channel that is owned by NBCUniversal News Group, a division of NBCUniversal, owned by Comcast.
After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium (the former's assets would be used to build a rival channel almost two decades later), With the full name "Consumer News and Business Channel" dropped, the network's daytime business programming was branded "CNBC/FNN Daytime," although this was phased out by 1992.Since early 2014, all instances of CNBC Prime have started utilizing the standard CNBC name and logo, in order to expand its consistency across its primetime lineup (the CNBC Prime name though, still remains on the intro to CNBC's original documentaries produced throughout 2013), along with a tagline tailored specifically for the lineup, Make It.(as of August 2016, this tagline is no longer used on TV but is still used as a separate portal on CNBC's website and social media for Prime content and business and money strategies).Documentaries featured as part of its CNBC Originals slate have included Marijuana Inc: Inside America's Pot Industry (2009), In the fall of 2011, CNBC began to brand its primetime lineup under the title CNBC Smart.Continuing its focus on documentaries focusing on business, CNBC marketed Smart as "the place where the who's who comes to learn the what's what." Hoping to attract a more mainstream audience, the Prime block introduced business-themed reality series to the lineup with the series premieres of The Car Chasers and Treasure Detectives.